Environment Centre
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The use of pricing mechanism for tourism directing and financing the management of specially protected areas in the Czech Republic

The project aims at detailed socio-economic analysis of visitors´ recreation behaviour in selected specially protected areas and its motives, visitor monitoring and their geographical dispersion within the recreation sites.


Donor: Czech Scientific Foundation (GACR 14-35959S)

Duration: January 2014 - December 2015

Project coordinator: Jan Urban


Description of the project

The present project will study the relationship between general attitudes and goal directed behavior in the context of environmental conservation. Our aim is to integrate general conservation attitudes in the model of specific goal-directed conservation action.

Particularly, we aim to compare predictions derived from Campbell's paradigm recently revived for research of goal-directed behavior (Kaiser, Byrka, & Hartig, 2010) against the predictions derived from the theory of planned behavior extended with general attitudes (Chiou, Huang, & Chuang, 2005; Kenski & Fishbein, 2005; Valle, Rebelo, Reis, & Menezes, 2005). Theory of planned behavior is taken in the present project as a benchmark theory that is very successful in terms of prediction of behavior including proenvironmental behavior.

This study exploits data from a panel study (N=1200) conducted on Internet panel (CASI survey mode) and uses structural equation modeling to test alternative hypotheses implied by TPB and by Campbell's paradigm.

Project team:Jan Urban